The average user doesn’t exist.

Who is the average user? Does an average human exist?

Designing for the average user is like designing for no one in particular, extended to no one at all. Diversity is what defines us, it’s what defines your users, your employees or your community. Let’s include them all! 

See-eat-through

Designing with not for.

The users have their word to say! Designing WITH instead of “for” is the best way to develop successful inclusive design. The users themselves can bring so much insights with their expertise, their experiences, their needs, their emotions and their ideas.

Moving memories

Inclusive design for autonomy and well-being.

Inclusive design can enable more people to be autonomous and feel like they belong. Would anyone feel included by your service, your platform or product?

SEEM 2.0

SEEM 1.0