In need of Banality
Inclusive design: Redefining standards for a wider audience, in order to integrate without stigma.
Social: Empathic attitude turned towards the other to improve their situation for the common benefit.
Norm: Definition of standards based on behaviours and contexts; ideally it is something that should be available for everyone.
Intuition: Built-in aptitude, an innate knowledge, needless for explanations.
Affordance: Accessibility to the understanding of an object’s capacity, use and function.
Dignity: Due to all, acceptance of each other’s needs differences. A liberty of decision regarding the needs that guarantee the independence and autonomy of anyone.
Aurore Brard is a social product and concept designer based in Eindhoven.
In her work, she strives to reduce the margins between diverse social groups and the norms, making them more inclusive and accessible. Usually, ordinary objects are crafted for the mass, making them exclusive norms for all who do not fit in.
To avoid this, she creates familiar products that enable different minorities to overcome everyday challenges without stigmatising them. She uses common knowledge in order to make items that communicate and that are easily readable for and by all. This common knowledge combines both the human intuition and the affordance of objects.
Her inclusive designs focus on restituting dignity to a wider audience in their daily life actions and objects bringing back banality and comfort.
Copyright Aurore Brard 2018 / Images provided by Aurore Brard / All rights reserved