In need of Banality

Aurore Brard is a social product designer.

Within her practice, she strives to play with the notions of norms and try to make them more inclusive and accessible. Usually, ordinary objects are crafted for the mass, making them exclusive norms for all who do not fit in.

To avoid this, she creates familiar products that enable different minorities to overcome everyday challenges without stigmatising them. She uses the common knowledge in order to make items that communicate and that are easily readable for and by all. This common knowledge combines both the human intuition and the affordance of objects.

Her inclusive designs focus on restituting their dignity to the omitted groups of people and re-embed the banality of behaviours in their daily life.

(all bold words are defined in the glossary hereafter)


social : it is an empathic attitude, turned towards the other and improving their situation for the common benefit.

norm : it is a definition of standards based on behaviours and contexts; ideally it is something that should be available for everyone.

inclusive Design : it is the redefining of standards and re-thinking contexts for a wider audience, in order to integrate without making it a spectacle.

intuition : it is a built-in aptitude, an innate knowledge, needless of translation

affordance : it is the accessibility to the understanding of an object’s capacity, use and function.

dignity : due to all, it is the acceptance of each other’s differences in needs. A liberty of decision regarding those needs that guaranties the independence and autonomy of anyone.





Copyright Aurore Brard 2017 / Images provided by Aurore Brard / All rights reserved